Brief 2

Semester 1, Brief 2, Global Warming, Plastic, 3D

“How do we use graphic design as a way to research through making,
creating pieces of visual evidence? ”
- Taken from Brief 2

Graphic Design as Research / Climate Emergency

This brief is all about research and how it applies to graphic design. Each group got a certain topic to do with the current Climate Emergency, my group recived plastic. I started ht research by looking into different types of plastic, statistics surrounding plastic waste and where the UK stands with plastic waste.


Facts and statistics regarding to plastic and the UK

In 2016 the UK generated 222.9 million tons of waste which was 4% more than 2014. England was responsible for 85% of this

In 2016 it was estimated that the UK produce 1.53 million tons of plastic waste Which was 24% up since 2010 and up 13% since 2014 Households = 8% of this (122,400 tons)

From 2012 to 2016 landfill plastic fell by 122,400 tons

In the UK construction generates the most waste
Construction = 136.2 million tons Commercial = 41.7 mil tons Household = 27.3 mil tons Other = 17.7 mil tons

In 2014 Plastic packaging made up for two thirds of plasic waste (3.3 million tons)

Where does UK’s plastic waste end up? Malaysia Over 100,000 tons Turkey 80,000 tons Poland Over 65,000 tons Indonesia Over 60,000 tons Netherlands Over 60,000 tons
Nov 2017 - Oct 2018

In 2016 91% of plastic waste was sent to recycling and recovery
9% was sent to landfill

World Facts and statistics

In 2015 it was estimated that;
55% of global plastic was discarded
25% of global plastic was incinerated
20% of global plastic was recycled

Sectors that produce the most plastic (2015)
Packaging - 141 Million tons Textiles - 42 Million Tons Other Secors - 38 Million Tons Consumer & Insitutional products - 37 Million tons

Transport - 17 Million Tons Electronics - 13 Million tons Construction - 13 Million tons Industry Machines - 1 Million tons
Since 1980 plastic has either been thrown away, recycled or incinerated - Before 1980 100% of plastic was thrown away

Total Waste by country (2018) China - 59.08 Million tons United States - 37.83 Million tons Germany - 14.48 Million Tons Egypt - 5.46 Million tons United Kingdom - 4.93 Million tons India - 4.49 Million tons
From 1950 to 2015 the world has produced around 7.82 Billion tones of plastic

In 1950 the world produce a whole total of 2 million tones in plastic. Annual product of plastic has increased nearly 200%, in 2015 the world produced a total of 381 milllion tones of plastic.

Next Steps

After doing my research I began to looking into the refrences stated on the brief and the one that caught my interest the most was a blog/article about photoscanning trees (which can be found HERE)
“Photogrammetry is the science of making measurements from photographs.
- Photogrammetry Definition
I started researching and looking into photogrammetry - mainly by watching youtube videos. As most research I came across related to plastic waste within the ocean my orignal idea was to photoscan marine life (turtles/fish etc) and then using Blender place plastic items within them. The idea was these would then be presented at a exhbition of sorts and a piece of the animal would be removable - for example the shell on a turtle - this would then be removed to show an abundle of plastic objects. As it was difficult to research this first hand I decided to adapt the idea to use green things like tree trunks and bushes.
My Photogrammetry learning experiences can be found HERE

My idea then evolved into 3 pieces that showcase different enviroments where we see plastic waste all the time but may not realise or think about it. I used this project to get viewers to try and think about thier plastic waste and the life cycle, not just whilst its in their presence.
This project will be a 3D ocean, tree trunk and road. which will all show different levels of plastic waste.